Web Survey Bibliography
A key choice in the design of web surveys is whether to place the survey questions in a multitude of short pages or in long scrollable pages. There are advantages and disadvantages of each approach depending on the length, content, and complexity of the instrument. A few studies have experimentally examined the two designs, but these have been limited by small sample sizes, restricted evaluation criteria, and the types of instruments used, yielding inconclusive or contradictory findings. The often unrealistic assumption that all questions are relevant for all respondents (absence of a skip pattern) further limits the applicability of these results. These findings may have also been affected by time, as vast changes in the technology and web experience of respondents have occurred since then. In March 2003, we conducted a survey of over 21,000 undergraduate students at the University of Michigan. Ten percent of the 10,000 respondents were directed to the scrollable version of the survey, containing a single HTML form for each of the major sections. The balance were assigned to the paging version, in which questions were presented in small logical groupings to be visible on the screen without scrolling. The instrument contained over 100 questions, including topics that vary in sensitivity and desirability such as tobacco, alcohol, drugs, and sexual behavior. The survey also permitted comparison of the effect of skip patterns by implementing skip instructions and hyperlinks in the scrollable design, and also recorded time at the end of each of the five topical sections. A variety of process and outcome measures were used to explore differences between the two designs. We will present the results of these comprehensive analyses and address issues of the relative suitability of the alternative design approaches for different types of Web surveys.
Web survey bibliography - Couper, M. P. (93)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Device use in web surveys: The effect of differential incentives; 2016; Mavletova, A. M.; Couper, M. P.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Assessment of Innovations in Data Collection Technology for Understanding Society; 2016; Couper, M. P.
- Options for Fielding and Analyzing Web Surveys; 2016; Schonlau, M.; Couper, M. P.
- Internet and Smartphone Coverage in a National Health Survey: Implications for Alternative Modes; 2015; Couper, M. P.; Kelley, J.; Axinn, W.; Guyer, H.; Wagner, J.; West, B. T.
- A Meta-Analysis of Breakoff Rates in Mobile Web Surveys; 2015; Mavletova, A. M.; Couper, M. P.
- Comparing a Cell Phone Survey and a Web Survey of University Students ; 2015; Couper, M. P.; Kim, S.; Woo, Y.
- The Effect of Mobile Web Survey Design on Screen Orientation Manipulation; 2014; Young, R.H.; Crawford, S. D.; Couper, M. P.; Nelson, T. F.
- Nonprobability Web Surveys to Measure Sexual Behaviors and Attitudes in the General Population: A Comparison...; 2014; Erens, B.; Burkill, S.; Couper, M. P.; C., Clifton, S., Tanton, C., Phelps, A., Datta, J., Mercer,...
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- The Grouping of Items in Mobile Web Surveys; 2014; Mavletova, A. M., Couper, M. P.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Mobile-Mostly Internet Users and Noncoverage in Traditional Web Surveys ; 2013; Antoun, C.; Couper, M. P.
- How well do volunteer web panel surveys measure sensitive behaviours in the general population, and...; 2013; Erens, B., Burkill, S., Copas, A., Couper, M. P., Conrad, F.
- Research Note: Reducing the Threat of Sensitive Questions in Online Surveys?; 2013; Couper, M. P.
- Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys; 2013; Couper, M. P.
- The Effectiveness of Mailed Invitations for Web Surveys; 2013; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- Informed Consent for Web Paradata Use; 2013; Couper, M. P., Singer, E.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference? (presentation); 2012; Mavletova, A. M., Couper, M. P.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Data Quality in HIV/AIDS Web-Based Surveys: Handling Invalid and Suspicious Data; 2012; Bauermeister, J. A., Pingel, E., Zimmerman, M., Couper, M. P., Carballo-Diéguez, A., Strecher, V. J.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.
- Web Survey Methodology: Interface Design, Sampling and Statistical Inference; 2011; Couper, M. P.
- The Future of Modes of Data Collection; 2011; Couper, M. P.
- The Uses of Open-Ended Questions in Quantitative Surveys; 2011; Singer, E., Couper, M. P.
- Effects of Response Formats when Measuring Attitudes in Consumer Web Surveys Across Markets.; 2011; Couper, M. P., Nunge, E.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- The use of paradata to monitor and manage survey data collection; 2010; Kreuter, F., Couper, M. P., Lyberg, L. E.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M., Baker, R., Blumberg, S. J., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D....
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Internet surveys; 2010; Couper, M. P., Bosnjak, M.
- Visual design in online surveys: Lessons for the mobile world; 2010; Couper, M. P.
- Interactive Interventions in Web Surveys Can Increase Respondent Conscientiousness; 2009; Conrad, F. G., Tourangeau, R., Couper, M. P., Kennedy, C.
- Using Debit Cards for Incentive Payments: Experiences of a Weekly Survey Study; 2009; Gatny, H. H., Couper, M. P., Axinn, W., Barber, J. S.
- Ethical Considerations in the Use of Paradata in Web Surveys; 2009; Couper, M. P., Singer, E.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Pictures in Web Surveys; 2009; Toepoel, V., Couper, M. P.
- Response Order and Response Distributions: The Format of the Response Options in a Web Survey; 2009; Tourangeau, R., Conrad, F. G., Couper, M. P., Balter, O.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.